Media s Influence On Society - 1454 Words

The Media’s Chokehold The media s influence on society is suffocating and undeniable. Body image has become overwhelmingly present in most media today. The front cover of a magazine may critically exclaim â€Å"so-and-so has cellulite† or â€Å"so and so is too thin†. Popular reality stars like Nicole Polizzi (otherwise known as â€Å"Snooki†) have been criticized for being to large and then criticized for being too thin after dropping the weight. The media teaches people to be unsatisfied with their bodies and often indirectly and directly advocates unhealthy habits. The effect that the media and advertising have on obesity and eating disorders in both men and women is one too big to ignore. It has become very common today for people†¦show more content†¦The amount of exposure that people have to advertising every day is absolutely a factor in what they choose to eat and how they see themselves. Think about it: have you ever seen an advertisement for McDonald’s where the person eating the cheeseburger was overweight? Advertisements for unhealthy foods almost always feature thin, happy people eating to their heart’s content. This representation subconsciously makes people feel that the deep fried food they are shoveling into their mouths will not impact them negatively. Contrary to Hollingsworth’s statements, advertising does have a large impact on the choices people make when it comes to food. On the other side of the spectrum, advertising and media are also leading people to make unhealthy choices that can ultimately lead to eating disorders. This is particularly, but not exclusively true for women. The advertisements for diet plans, pills, and surgery have the population counting calories and restricting their intakes to extreme degrees in many cases. The current image of a â€Å"healthy body† is even questionable and unattainable. The models on the covers of magazines have been heavily photosh opped to appear incredibly thin, putting pressure on women to emulate this false representation of perfection. Meaghan Kausman, a model for Fella Swim swimwear, recently spoke out against an image of herself that was published in an advertisement which had been very heavily edited. Tara Culp

The Writer by Richard Wilbur Essay - 901 Words

The Writer by Richard Wilbur On order to effectively analyze â€Å"The Writer,† one might look to the Advanced Placement format, for instance, to best understand the meaning of Wilbur’s poem. Some questions we might ask as a basis for analysis are as follows: 1. Who is the speaker in the poem? In â€Å"The Writer,† the speaker is likely Wilbur speaking about his daughter. 2. Who is the audience of the poem? The poem seems to be directed toward parents who might relate to Wilbur as they watch their children grow up. Likewise, the poem might also be directed at young people, who will inevitably undergo a journey similar to that of Wilbur’s daughter in the poem – fraught with many ups and downs, and hopefully the triumph that the†¦show more content†¦6. Comment on the poem’s diction. How does this relate to tone? Wilbur is widely recognized for embracing the attitude of those such as Frost, using common diction and concise, imagery-filled poems. In this poem he references common objects that working people would understand — for example, comparing the sound of a typewriter to a chain hauled over a gunwale. 7. Is imagery dominant? Explain. Wilbur makes frequent use of imagery in â€Å"The Writer.† He uses metaphors extensively – for instance, calling â€Å"the stuff / Of her life is †¦ great cargo, †¦ some of it heavy†. The whole second half of the poem is one giant extended metaphor! Wilbur compares the difficulties of growing up those of an ‘iridescent creature’ – a ‘dazed starling’ that in spite of difficulties, ultimately flies free. It serves as a metaphor for life’s ups and downs. 7. Is the poem narrative or lyric? The poem seems to be narrative. It conveys not only a story about his daughter, but a story of life, and paints distinctive images in the reader’s mind. 9. Comment on figurative language. To me, this poem is an extended metaphor for life journeys. Wilbur’s daughter is undergoing not only the experience of writing– along with its frustrations and â€Å"heavy cargo† – but is experiencing life with some difficulties along the way. The Gift by Li-Young Lee This poem is about theShow MoreRelatedWatching Your Child Grow989 Words   |  4 PagesRichard Wilbur’s â€Å"The Writer† as well as â€Å"High School Senior† by Sharon Olds, are two poems that focus on the growth of someone’s child as person. The narrator in â€Å"The Writer† speaks about watching his daughter explore the freedoms associated with growing up as she writes a story. In â€Å"High School Senior† the speaker describes her feelings as her daughter prepares to leave for college, and describes the eternal bond the two share. Both authors tackle a similar theme and portray their love for theirRead More Comparing and Contrasting Hughess Mother to Son and Wilburs The Writer1104 Words   |  5 PagesComparing and Contrasting Hughess Mother to Son and Wilburs The Writer Whether life is a steep climb up a shaky stairway or a challenging voyage over rough seas, a parent hopes a child will persevere to the end. In Langston Hughess poem Mother to Son and in Richard Wilburs poem The Writer, the poets use the voice of a parent considering a childs future, and both use imagery of struggle and survival to suggest what lies ahead for the child. Although the point of view, context, and languageRead MoreThey Must Find Their Own Wings600 Words   |  3 PagesMessages from â€Å"The Writer† Authors are very clever with their words. They are brilliant and humorous, or even dark and depressing. They spin tales of wonder and horror and delight, and they tell you of things that are true. They can show you of the way that things have to be. As such is life and there is no way we can change that. You cannot stand by and watch as time leaves you as nothing but dust. You cannot try to change everything for your power only goes so far. Richard Wilbur threw some ratherRead MoreBarred Owl and History Teacher673 Words   |  3 PagesIn â€Å"A Barred Owl† by Richard Wilbur and â€Å"The History Teacher† by Billy Collins, adults provide easy explanations for children when confronted with harsh realities. Both works explore the use of white lies to respond to children’s fear and curiosity in an attempt to preserve their innocence. However, the writers employ literary devices that convey these concepts in different ways. While Wilbur presents parents’ w ell-intentioned untruths as beneficial to a child’s peace of mind, Collins revealsRead MoreTone, Theme, and Symbolism in Boy at the Window† by Richard Wilbur726 Words   |  3 Pageswhat we think they mean but to an author it means something different. Understanding what poems are and how they are worded is the key to finding the hidden message. The poem that I have decided to write about is â€Å"Boy at the Window† by Richard Wilbur. Richard Wilbur said that he wrote â€Å"Boy at the Window† after seeing how distressed his five-year-old son was about a snowman they had built (Clugston, 2010). As I was reading the poem I could tell that this might just have been a personal experience thatRead MoreTheme Of Hypocrisy In Beowulf1437 Words   |  6 Pagesas a scapegoat for their own actions. This shows the hypocrisy that resides in the Danes and Geats. In Richard Wilbur’s poem â€Å"Beowulf,† he recognizes this hypocrisy and incorporates it as a satire in his poem. All of this shows how hypocrisy is a major theme throughout the epic poem Beowulf. The hypocrisy that can be seen in the epic poem has also been noticed by the writer, Richard Wilbur. Wilbur writes a short poem called â€Å"Beowulf† that illustrates what is happening in the epic. He adds his own flairRead MoreLiterary Themes, Styles, And Techniques Of Edgar Allan Poe2358 Words   |  10 Pagesand not substantive (Wilbur 99). Wilbur writes that some critics thought that Poe’s writings had â€Å"no accessible allegorical meaning† (99). However, others believe that Poe was truly a brilliant author and poet who wrote consciously and deliberately (99). These critics believe that Poe knew what he was doing in his writing. In fact, critic James Roppolo notes that literary analyst Vincent Buranelli held that Poe was â€Å"the sanest of our writers† and was an important American writer who greatly impactedRead MoreInfluence Of Writers : Edgar Allen Poe Essay1814 Words   |  8 PagesThe Influence of Writers: Edgar Allen Poe on Charles Baudelair e Poets and writers who lived in America during the 1800’s lived in a time of new beginnings and a time in which they could create their own version of literature. Edgar Allen Poe did that and even more during his lifetime. He put a lot of effort into making his poems memorable to his audience and give them something to think about. During his lifetime not many people took notice of Poe’s genius, but Charles Baudelaire definitely did.Read MoreEdgar Allen Poe: Writing Style1259 Words   |  6 PagesEdgar Allen Poe: Writing Style The short story writer which I have chosen to research is Edgar Allen Poe. After reading one of his works in class, I realized that his mysterious style of writing greatly appealed to me. Although many critics have different views on Poe s writing style, I think that Harold Bloom summed it up best when he said, Poe has an uncanny talent for exposing our common nightmares and hysteria lurking beneath our carefully structured lives. ( 7) For me, this is doneRead MoreNotes on Poetry1113 Words   |  5 Pagesfigures of speech when you write your poems? Why do you use them or don’t use them? While you are reading: Do you understand these uses of figures of speech? Why does the author use the simile/metaphor/etc. in this way? The Writer Richard Wilbur In her room at the prow of the house Where light breaks, and the windows are tossed with linden, My daughter is writing a story. I pause in the stairwell, hearing From her shut door a commotion of typewriter-keys Like a chain hauled

ACS Code of Professional Conduct

Question: Discuss about the ACS Code of Professional Conduct. Answer: Introduction: As per the type of ethical dilemma that was discussed in the assignment1, further researches have taken place in this document. Hence it becomes possible to draw a clear picture on the activities of whistle blower. Hence, it becomes possible to take corrective actions against the whistle blowers of a company. Whistle blowers generally go against the company rules and regulation in order to raise voices against the misbehavior or mislead of business ethics or some time it may happen that whistle blower are those who revel companies private information intentionally in order to harm business processes. While whistle blowers are concerned, they come into picture, when someone inside the organization is not trustworthy in order to maintain dignity and effectiveness on the work font being professional. ACS has introduced some values to maintain professionalism and the honesty in the work font, such as- The dominance of the public interest Honesty The advancement of the quality life Competence Professionalism Professional development The above mentioned list of requirements is not viable enough to define as a professional conduct applicable for several practical situations. This list of codes is expected to resolve the ambiguities that are going on inside the organization concerning professional conduct. ACS Code of Professional conduct helps to resolve the ethical dilemmas related to ethical dilemmas (Bia and Kalika, 2007). Professional development: With the rapid changes, ICT industry is incorporating so many new characteristics and some relative changes. All people have right to be treated with the dignity and respect. Discrimination is unprofessional behavior without knowing the exact scenario. That can lead towards a form of harassment. ACS provides support to take appropriate action against whistle blowing, if a member of ACS found engaged in unethical behavior. According to this value, appropriate actions can be taken on order to punish the whistle blower while violating Code of Professional Conduct (den Bergh and Deschoolmeester, 2010). The dominance of the public interest: Public interest takes more importance than the private and social interests. Any conflicts can also be resolved in favor of the public interest. It is required to safeguard the interest of the immediate stakeholders. It should be kept in mind that the personal interests do not conflict with the loyalty and duty for offering service to the public. To prioritize the value given to the public interest, list of steps are required (HR Update - Blowing the whistle, 2013). An employee needs to identify them who are potentially impacted by his work. An employee needs to preserve the security, integrity, utility and continuity of ICT An employee needs to safeguard the confidentiality in order be consistent with the information privacy. An employee should be conscious enough in order to understand the effects of his work upon the organizational value (Hunton and Rose, 2010). As per the ACS code of conducts, an employee should not violate the trust of stakeholders or the trust of the public. Circumstances may appear like that an employee may gain more benefits by adopting unethical way. In this scenario it may happen that an employee will get benefits if he revel companys data to other parties. This type of activities must not be tolerable when profession conduct is concerned. In order to maintain this professional value an employee is needed to- Reject to give or to offer any bribe to other parties in exchange of confidential data about the company. An employee should provide rational estimates for the task or the project in hand. An employee should not mislead clients as to the suitability of services or the products (Reynolds, 2012). The advancement of the quality life: With the technological advancement, ICT technology has become a part of our life with many of its positive impact. With the technological advancement, major issues are coming up with the adverse effect of ICT. An ethical approach to identify and to solve the issues can minimize the unfavorable effects. To conduct this value an employee needs to understand the advantages and disadvantages of the impacts of their work using ICT, i.e. role of ICT to conduct the work of an employee (Richardson, Wang and Hall, 2012). For an employee it is required to accept only those works, which are suitable to perform as per their knowledge. Even that employee should not hesitate to acquire additional knowledge from an appropriate knowledgeable person. That employee needs to be always aware about his own limitations in order stay in touch with the expertise and also in order to update himself on the required information. An employee needs to- Protect and respect stakeholders proprietary interest. An employee should be aware about the legislation, act and standards accordingly. An employee should not misinterpret his knowledge or skills. Professionalism: An employee should engage himself to be updated as per the required knowledge and expertise in the work. He needs to increase awareness about the issues that can affect the profession and relationship with the organization and public. Conclusion: While whistle blowers are concerned, they come into picture, when someone inside the company is not trustworthy in order to maintain dignity and effectiveness on the work font being professional. With the rapid changes, ICT industry is incorporating so many new characteristics and some relative changes. ACS supports to take appropriate action against whistle blowing, if a member of ACS found engaged in unethical behavior. According to this value, appropriate actions can be taken on order to punish the whistle blower while violating Code of Professional Conduct. References Bia, M., Kalika, M. (2007). Adopting an ICT code of conduct. Journal Of Ent Info Management, 20(4), 432-446. doi:10.1108/17410390710772704 den Bergh, J., Deschoolmeester, D. (2010). Ethical Decision Making in ICT: Discussing the Impact of an Ethical Code of Conduct. CIBIMA, 1-11. doi:10.5171/2010.127497 HR Update - Blowing the whistle. (2013). Nursery World, 2013(4). doi:10.12968/nuwa.2013.5.4.1097735 Hunton, J., Rose, J. (2010). Effects of Anonymous Whistle-Blowing and Perceived Reputation Threats on Investigations of Whistle-Blowing Allegations by Audit Committee Members. Journal Of Management Studies, 48(1), 75-98. doi:10.1111/j.1467-6486.2010.00934.x Reynolds, G. (2012). Ethics in information technology. New york: Cengage learning. Richardson, B., Wang, Z., Hall, C. (2012). Blowing the Whistle Against Greek Hazing: The Theory of Reasoned Action as a Framework for Reporting Intentions. Communication Studies, 63(2), 172-193. doi:10.1080/10510974.2011.624396

Ten Programming Languages

Introduction Computer programming dates back to half a millennium after the end of antiquity. Until the invention of electronic computers in the twentieth century, it was not possible to run complex high level programming languages on a machine.Advertising We will write a custom research paper sample on Ten Programming Languages specifically for you for only $16.05 $11/page Learn More The discovery and meteoric development of the computer enabled the development of the modern high-level programs, which have significantly changed the world of computing and influence various aspects of peoples’ lives in the 21st century. Several computer-programming languages have emerged since the first electronically implemented program. Plankalkà ¼l In 1941, Konrad Zuse designed a programming language whose implementation on a machine was possible. The language was known as Plankalkà ¼l. In that era, there was no computing machine powerful enough to handle such a high-level language. Zuse had hoped that someone could develop a machine with such capabilities. In addition, he tried to popularize his mode of coding by publishing several articles about it. Later in the 1940s, the first viable electronic computers began to emerge, but they had other languages specifically designed for them. When Zuse wrote the code for his language, his intentions were to develop a code for use in engineering technology rather than for general purpose. The problem with the programming language was that it was too complex for the machines of the succeeding years. Designers of the first computer had to develop a machine language to link Plankalkà ¼l to modern day processors. Rigors of war in Germany did not allow any specialist capable of developing computers to consider the viability of Zuse’s program. The compilation of the program and its use on a microprocessor-based system was achieved in the late 1920s, but was never used for any serious commercial purpose (Zuse, 1993). FORTRAN In 1953, John Backus developed the FORTRAN language at the IBM with the intention of its application in mathematics and general scientific fields. FORTRAN was the first language realistic for use with the electronic technology available at the time. Although the language was a high-level programming language, it could only be used with digits and a few numerals for algebraic computation. This design facilitated its application on electronic devices. The initial preference of the language for scientific application was because of its ability to compute complex numbers, which were useful for engineering applications. Computer users preferred the system to a compiler-based system, and this led to the manufacture of computers with architectures that could support the language.Advertising Looking for research paper on programming? Let's see if we can help you! Get your first paper with 15% OFF Learn More One advantage of the programming langua ge was the speed that it could attain. The language features as one of the fastest code in the programming realm. With numerous modifications, scientists to date have used the programming language in various applications (Calderbank, 1989). Lisp In 1958, John McCarthy invented one of the pioneer programming languages that emerged about the same era as the FORTRAN language. He published a documentation of the language at the Massachusetts Institute of Technology. Lisp presented a language difficult to implement on the computers of the time. However, several other technologists successfully streamlined the language to fit the practical application. Steve Russell developed the first compiler to generate the machine code for Lisp language. The language has diversified into various versions still in used to date. The original intended use of this language was to develop artificial intelligence in the field of mathematics. Various other computer-programming languages use the lisp language as a basis of coding and implementation. The advantage of the language is that it has high readability since the visible code is not much different from the code that the compiler uses (Queinnec, 2003). COBOL The Common Business Oriented Language, COBOL, is a development instituted in 1959 through the cooperation of the government, business, and technical institutions. The initial intention in the development of this language was for use by the authorities and business community. The United States military sponsored a combined effort by computer manufacturers. COBOL’s set back is the lack of a definite structure that could be a designate for standard. To survive in the market, the developers had to remodel the language into a more user-friendly style. COBOL favors the end user of the language in that it has a direct meaning for the user independent of the user’s profession. The coding language is analogous to a conventional verbal language. COBOL language design is li mited to specific applications that suit the environment of application. Consequently, a version of the COBOL program is applicable in several different ways (Roy Dastidar, 1982). Pascal programming language The development of the Pascal language was purposely to orient students to structured programming. Consequently, the language was compact. Niklaus Wirth developed the language in the late 1960s basing it on ALGOL language. German programmers implemented the initial compiler for the Pascal code.Advertising We will write a custom research paper sample on Ten Programming Languages specifically for you for only $16.05 $11/page Learn More More than a decade later, a compiler written in Pascal language was designed. Throughout the 1970s and 1980s, different compilers were implemented by academic institutions and programming scholars. The main feature of Pascal that differentiates it from the older languages is its use of complex data structures. The rigi d application of the first version of Pascal language is considered as an indication of an incomplete language. Furthermore, the language had only one practical application of teaching. In addition, the language’s procedural coding did not allow the programmer to escape conditions at points where it was necessary. The original version of Pascal is not in widespread use today due to its narrow scope of application and obsolescence. However, modifications of the original program are in use in various applications (Grogono, 1980). C++ Bjarne Stroustrup developed the C++ language as C with classes at Bell Laboratories. Intel and Microsoft are some of the many companies that have implemented compilers for the language for commercial purposes. C++ is a general-purpose programming language whose latest version in use is referred to as the C++11. The inventor of C++ envisioned a language to create large, complex programs, and the modification of the C language. C++ has the advantage that the programmer can join procedural code with classes in the same program. Inheritance and polymorphism are other standard features of the language. The fact that C++ is a bulky language is a major setback for programmers. In addition, the program’s object oriented function is regarded as restrictive and not fully developed. Furthermore, the language has several incompatibilities with other software systems. However, C++ language is widely used all over the world for general purposes due to its flexibility and multifunctionality (Albert, 2009). MATLAB Cleve Moler of the University of New Mexico developed the Matrix Laboratory programming language for a wide range of applications. MAT lab is a numerical computation language. The MathWorks Company was established to develop MATLAB into a commercially competitive language like other major programming languages. Later, the language became popular in engineering fields. However, overtime, the language has become popular in oth er disciplines. MATLAB uses the manipulation of matrix arrays assigned to conventional variables to form an easily legible language.Advertising Looking for research paper on programming? Let's see if we can help you! Get your first paper with 15% OFF Learn More The language is useful in the application functions since it is capable of generating three-dimensional representation of objects through coding. Various version languages of the MATLAB family are not compatible. The Matrix arrays form the primary data types, and the program can utilize functions written in other languages (Moler, 2004). HTML Between the 1980s and 1990s, while working at CERN, Tim Berner-lee developed and wrote the Hypertext markup language. The program is used to create web pages through coding, and uses tags in its execution. The language is useful in internet applications since it is possible to code the visual characteristics of a page. In addition, angle brackets in the code characterize the Html language. Tags represent the visual and the audio content of web pages, but they are not displayed. The HTML language was not popular in its initial stages of development, but has gained popularity in the internet age. HTML application in the internet is advantageous d ue to its speed and less data requirement. A setback of the language is that the HTML code representation omits some of the image features on web pages (Castro, 2007). Visual Basic This programming language, abbreviated as VB, was developed from tripod, a programming language written by Alan cooper. Cooper then continued to develop the tripod for the Microsoft Corporation. The language is used for writing scripts and developing executable files for windows and other programming languages. In addition, it is possible to compile files for other programming languages into a machine code executable on the windows platform by one comprehensive compiler. On the other hand, the language has other modified versions that support more functionality than the original updated version of visual basic language. Although the language provides an important platform for scripting, it does not adequately support object-oriented programming. Microsoft, which had sponsored the development of the langua ge, stopped supporting it further development despite its continued use around the world (Jones, 1998). Action Script The Macromedia Inc Corporation developed action script in the 1990s and for its use with Web pages. The program is used for two-dimensional images. Applications developed using action script use the adobe flash player to enhance web pages since the adobe systems owns Macromedia Inc. Originally, the language supported two dimensional imaging but improvements have enabled programs to support three dimensional imaging, but on a rudimentary scale. The products owners, who continuously modify their programs to keep them secret, restrict the use of the products coded in the language. Modifications to the language make it faster and increase the applicability of the language. Conclusion The concept of programming languages is derived from the very first logical languages. Moreover, the language provided the first computers inventors with a clear picture of the expected capa bilities of the first electronic computer. This is because the languages required running on electronic computers, and this was a different concept unlike in mechanical computers. Features such as procedures, code, compiler, data structure, and others are common to many programs. Most of the programs share concepts of which there is little variety (DeHaan Rhodes, 2002). References Albert, R. (2009). C++ an active learning approach. Burlington: Jones Bartlett Learning, 2008. Calderbank, V. J., Calderbank, V. J. (1989). Programming in FORTRAN (3rd ed.). London: Chapman and Hall. Castro, E. (2007). HTML, XHTML CSS (6th ed.). Berkeley, CA: Peachpit Press. DeHaan, J., Rhodes, G. (2002). ActionScript: zero to hero. Birmingham: Friends of ED. Grogono, P. (1980). Programming in PASCAL (Rev. ed.). Reading, Mass.: Addison- Wesley. Jones, P. (1998). Visual Basic: a complete course. London: Letts Educational Ltd. Moler, C. B. (2004). Numerical computing with MATLAB. Philadelphia: Society f or Industrial and Applied Mathematics. Queinnec, C. (2003). Lisp in small pieces. Cambridge, U.K.: Cambridge University Press. Roy, M. K., Dastidar, D. G. (1982). COBOL programming. New Delhi: Tata McGraw- Hill. Zuse, K., Bauer, F. L. (1993). The computer – my life. Berlin [etc.: Springer-Verlag. This research paper on Ten Programming Languages was written and submitted by user Jaeden C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on A Letter For My Daughter

In the book â€Å"A letter for my daughter,† there are several characters that have a third critical eye, which means to be able to see beyond social and culture norms. These particular characters Zenzele, Linda, and Baba Zenzele are examples of having a third critical eye. Through these different characters are several examples of being able to see beyond culture and societal norms through their special views. Zenzele, although a young character, is able to see beyond her culture norms to see how women are oppressed and how her land excludes her from her freedom. â€Å"I will never be bought! Mamma, how could you possibly accept some cattle and cash in exchange for my freedom?† (pg. 32) Zenzele makes this remark to her mother, as her mother explains to her how it is custom that the men give to the bride-to-be’s family money and cattle for the daughters hand in marriage. Zenzele is outraged by this and refuses to believe that she has to become part of this African culture. In spite of the fact that Zenzele is young at this point, she unknowingly points out that this is oppression to women, and how dare her mother go along with this. Her mother begins to defend the culture by explaining, â€Å"according to tradition, there is an elaborate ceremony that brings the two families together and the future of the groom pays tribute to his fiancee and her parents.† Brilliant ly Zenzele replies to her, â€Å"Mamma, you are defending a custom that identifies women as property, transformed from father to husband. It is dreadful. I shall have none of it.† (pg. 32) She also stuns her mother when she remarks, â€Å"And what is woman’s worth after all?† (pg.34)Zenzele sees right through her taught cultural norms and sees that is this injustice to women. Another example of Zenzele seeing beyond cultural norms is when Zenzele quizzes her mother more in-depth about marriage. â€Å"Why do women change their names when they get married, Mama? Why should... Free Essays on A Letter For My Daughter Free Essays on A Letter For My Daughter In the book â€Å"A letter for my daughter,† there are several characters that have a third critical eye, which means to be able to see beyond social and culture norms. These particular characters Zenzele, Linda, and Baba Zenzele are examples of having a third critical eye. Through these different characters are several examples of being able to see beyond culture and societal norms through their special views. Zenzele, although a young character, is able to see beyond her culture norms to see how women are oppressed and how her land excludes her from her freedom. â€Å"I will never be bought! Mamma, how could you possibly accept some cattle and cash in exchange for my freedom?† (pg. 32) Zenzele makes this remark to her mother, as her mother explains to her how it is custom that the men give to the bride-to-be’s family money and cattle for the daughters hand in marriage. Zenzele is outraged by this and refuses to believe that she has to become part of this African culture. In spite of the fact that Zenzele is young at this point, she unknowingly points out that this is oppression to women, and how dare her mother go along with this. Her mother begins to defend the culture by explaining, â€Å"according to tradition, there is an elaborate ceremony that brings the two families together and the future of the groom pays tribute to his fiancee and her parents.† Brilliant ly Zenzele replies to her, â€Å"Mamma, you are defending a custom that identifies women as property, transformed from father to husband. It is dreadful. I shall have none of it.† (pg. 32) She also stuns her mother when she remarks, â€Å"And what is woman’s worth after all?† (pg.34)Zenzele sees right through her taught cultural norms and sees that is this injustice to women. Another example of Zenzele seeing beyond cultural norms is when Zenzele quizzes her mother more in-depth about marriage. â€Å"Why do women change their names when they get married, Mama? Why should...

Using Percents - Calculating Commissions

Using Percents - Calculating Commissions A percent is a value divided by 100. For example, 80% and 45% are equal to 80/100 and 45/100, respectively. Just as a percent is a portion of 100, an actual quantity is part of an unknown whole. This article focuses on using percent and proportions to solve for that unknown whole. Finding the Whole in Real Life: Commissions Real estate agents, car dealers, and pharmaceutical sales representatives earn commissions. A commission is a percentage, or part, of sales. For example, a real estate agent earns a portion of the selling price of a house that she helps a client purchase or sell. A car dealer earns a portion of the selling price of an automobile that she sells. Example: Real Estate AgentNoà « aims to earn at least $150,000 as realtor this year. He earns a 3% commission. Whats the total dollar amount of houses that he must sell to reach his goal?What do you know?Noà « will earn 3 dollars per 100;Noà « will earn 150,000 dollars per ? 3/100 150,000/xCross multiply. Hint: Write these fractions vertically to get the full understanding of cross multiplying. To cross multiply, take the first fractions numerator and multiply it by the second fractions denominator. Then take the second fractions numerator and multiply it by the first fractions denominator.3 * x 150,000 * 1003x 15,000,000Divide both sides of the equation by 3 to solve for x.3x/3 15,000,000/3x $5,000,000Verify the answer.Does 3/100 150,000/5,000,0003/100 .03150,000/5,000,000 .03 Exercises 1. Ericka, a real estate agent, specializes in leasing apartments. Her commission is 150% of her clients monthly rent. Last week, she earned $850 in commission for an apartment that she helped her client to lease. How much is the monthly rent? 2. Ericka wants $2,500 for each leasing transaction. For each transaction, she earns 150% of her clients monthly rent. How much must her clients rent be for her to earn $2,500? 3. Pierre, an art dealer, earns 25% commission of the dollar value of the art pieces that he sells at the Bizzell Gallery. Pierre earns $10,800 this month. What is the total dollar value of the art that he sells? 4. Alexandria, a car dealer, earns 40% commission of her luxury vehicles sales. Last year, her salary was $480,000. What was the total dollar amount of her sales last year? 5. Henry is an agent for movie stars. He earns 10% of his clients’ salaries. If he made $72,000 last year, how much did he clients make in all? 6. Alejandro, a pharmaceutical sales representative, sells statins for a drugmaker. He earns a 12% commission of the total sales of the statins that he sells to hospitals. If he earned $60,000 in commissions, what was the total dollar value of the drugs that he sold?

Internet TV Assignment Example | Topics and Well Written Essays - 1000 words - 1

Internet TV - Assignment Example Although NBC currently offers internet TV services, they are not much effective in inviting viewers’ attention. By designing potential online business models between NBC and internet providers, the company (NBC) can attain notable achievements in the internet TV sector. In addition, business alliance with internet providers would assist the NBC to provide its customers with cheap rate internet connections for TV sets. Forecasts indicate that the practice of internet video broadcasting to TV sets is likely to increase over the coming years (Over the top TV, p.9). As Lauden and Traven (2012) state, smart phones and tablets will be the primary platform for internet access in the near future (slide 3-15). Therefore, it is advisable for the firm to develop adequate competencies to strengthen its position in the field of internet video broadcasting. It is obvious that the NBC has a set of competitive internal management strengths and a range of potential resources to fuel its televi sion broadcasting network. As a result, it would be easy for the organization to choose potential internet TV programs and to avail them to its millions of viewers. Since a notable majority of the US people possess PCs, it is specifically advisable for the company to use the ‘PC connected to TV’ method to promote its internet TV operations. ... Currently, the firm faces stiff competition from its market rivals like Bell TV. In order to address such competition threats, it is recommendable for the company to enter the internet TV market because the popularity of internet is rapidly growing in the Canadian market. Today, internet services are provided to individuals at cheaper rates (Lauden & Traver, 2012- slide 3-22). Therefore, the idea of internet TV would be affordable and convenient for customers. In Canada, the number of people watching movies via VCRs and DVD players has declined noticeably. At the same time, a CTAM Canada survey (as cited in The Hollywood reporter, 2012) report reflects that Canadian youngsters (between the ages 18-39) are interested to view more web content than television. This survey report points to the potential opportunities of ‘over- the- top television’ (frontier model) in the country. In this context, it is advisable for Rogers TV to find some potential ways to transfer internet video to the TV. Both PC based and lightweight set-top box based internet video broadcasting are recommendable for the company. Undoubtedly, this business model would benefit the organization to generate more revenues from young people. Although this change may cause the company to lose some elder customers, the firm will be the net winners. Bell Canada Bell Canada is a Canadian media company headquartered in Montreal. Obviously, Bell Canada also depends more on the traditional TV distribution model and hence the company has a little presence in the internet TV sector. As compared to its main competitor Rogers, the Bell Canada has more potential growth opportunities. To illustrate, as Sturgeon (2012) points out, the

Quiz II The Crusades Essay Example | Topics and Well Written Essays - 750 words

Quiz II The Crusades - Essay Example For example, the First Crusade occurred between 1095 and 1099 with its origins being France. However, it was not an official Papal Crusade but was organized by individuals such as Robert Curthose, Baldwin of Bouilon, Hugh of Vermandois and Tancred de Hauteville among others (Runciman 1987, p.182). The First Crusade had several goals such as the need to battle the Turks and also persecute the Jews. Additionally, the group murdered Muslim inhabitants and captured Antioch to restore Christianity in those areas. Contrastingly, defense came from Muslims and Jews who engaged the aggressors in defending Jerusalem. A majority of the participants came from backgrounds that opposed the rise of other religions (Galgano et al 1993, p.123). Consequently, this increased the hatred for Muslims and Jews with participants of the First Crusade such Raymond of Toulouse and Bohemond of Taranto insisting on restoring lost territories taken by religious competitors. Notable personalities of the First Crus ade included Robert Curthose and Baldwin of Bouilon who came from Italy and France respectively with armies to reclaim the lost cities now dominated by the Jews and Muslims. They also led a crusade army that fought the Muslims and took control of all cities. First Crusade leaders and their followers gained significantly in the raids that persecuted the Jews and Muslims. They equally gained by capturing lost cities such as Antioch and Jerusalem and later established the Principality of Antioch and the County of Edessa. Conversely, the losers entailed the Turks who lost Antioch and the Jews who initially had defended Jerusalem. In terms of influences, the First Crusade had a lot for others that followed. Though negative, it resulted to revenge by Turks against the crusades under the name Crusade of 1101 (Kidner et al 2007, p.145). It was followed by the Second Crusade that equally failed to secure major cities under the leader of Bernard of Clairvaux. Therefore, the lasting historical legacies of the Crusade include a disharmony between Christians and Muslims that continues to affect humanity through acts of terrorism and religious intolerance from both sides. Northern crusades A political crusade, the Northern crusades happened between 1193 and 1290. In this crusade, revenge was organized against pagans found in Northern Europe led by Pope Celestine III. Another leader killed in battle was Bishop Berthold of Hanover who led the crusaders against pagans. The stated goals of the Northern crusades encompassed the pacification of pagans and also converting the remaining ones to Christianity (Runciman 1987, p.189). Similarly, the group protected Germany’s trade and commerce from external threats. Northern crusade’s participants came from various backgrounds. Pope Celestine III, for example, was the leader of the Catholic Church and felt the urge to convert all pagans into Christianity. On the other hand, Bishop Berthold of Hanover who died in the war a gainst Livonian Pagans came from Germany and believed in the power of Christianity in the entire Northern Europe (Runciman 1987, p.213). The pagans, however, came from Livonia while others from Prussia where another crusade was led by Pope Honorius III. The notable personalities in this crusade were Bishop Berthold of Hanover and Pope Celestine III who led a campaign to kill or convert all pagans. They also ensured that

The Cornell University Essay Example for Free

The Cornell University Essay Is a research that was conducted by the Cornell University and it did set a good example and helped in the development of the undeveloped nations. The research covered areas of Lake Titicaca Lima, Peru and Chibote. The main objective of this project was to make the natives of these areas in to the new world full of technology and improve their economy. Is was tasking job to put into practice because they still were to implement in other places like Bang Chan, Thailand, India, they did put records of all the works they did and even today is available in the libraries. During the course of their mission they were having problems due to communication barrier between the researchers and people who lived there, but as they continued with their research they learned these languages and some of them finally managed to speak the Quechua Language. Mario Vazquez was hired as the acting director of the Vicos Project, other seven Peruvians. The whole project to complete took the team fourteen years to complete and compile all their findings. They evaluated places like the Vicos Hacienda which had an area of estimated 44000 acres of land and of which less that 10% of it was cultivated. The fertile lands were controlled by the rich, but later the Hacienda was announced a public property something that many termed as ironical. The Cornell Project in conjunction with the government enacted good health plans and supply of essential dugs to the residents of the area, as mast of them were affected by infectious diseases which they helped and treated. Vegetations were adversely affected due to pest which had invaded the area and thus totally reducing the production. In the Hacienda there were workers who protected the horses in the farm and they were being overworked by their bosses.The project was a major success for those who managed it and they achieved their objectives as they had planned. References JSTOR: Directed Cultural Change in Peru: A Guide to the Vicos retrieved on 21st Dec 2008, available at links. jstor. org/sici? sici=0002-7294 (197703)2%3A79%3A1%3C144%3ADCCIPA%3E2. 0. C – Women and Gender Equity in Development Theory and Practice: Google Books Result retrieved on 21st Dec 2008, available at books. google. com/books? isbn=0822336987

Transformations: The Changes Muslim Women Experience when they are Strong, Smart and Brave :: Arab Muslim Women Essays

Transformations: The Changes Muslim Women Experience when they are Strong, Smart and Brave Works Cited Missing Many stereotypes present in modern day society portray Arab women, or more precisely, Muslim women, as having little to no independence or power. These stereotypes assert that Muslim women are oppressed both physically and psychologically, and that as a result of such outrageous treatment these women are psychologically weak. As with all stereotypes, this is a misconception. Blanket statements announcing one group of people as exhibiting the same characteristics are patently incorrect. The stereotype that Muslim women are all psychologically dependent can never be judged true, because there are always, always, exceptions to such statements. Thanks to the literary talents of three Muslim women authors who demonstrate they are the exception to such a rule, the lives of three powerful and mentally tenacious Muslim women are described in detail and reveal how strong Muslim women, or any woman for that matter can truly be. In Fadia Faqir’s Pillars of Salt the main character experiences a transformation from a dutiful daughter to a strong, liberated woman after the death of her husband. During Leila Al-Atrash’s A Woman of Five Seasons another female protagonist experiences mental rebellion as she copes with conflicting emotions about the man she loves and the man she is supposed to love. Last, in Liyana Badr’s novella A Land of Rock and Thyme. The woman in this story displays tremendous valor and courage when faced with unfathomable tragedies that change her life forever. The common correlation throughout these novels is the amazing strength, intellect, and courage each character displays and how each woman grows stronger as a result of the tragic events that alter their lives. Fadia Faqir’s Pillars of Salt follows Maha and the events in her life that gradually convince her society that she is insane. In truth Maha matures through these events and as an unfortunate result her independence, strength and emotions are translated by society as signs of mental instability. Ironically, Maha is perhaps most mentally stable at the close of the story while institutionalized. Throughout her life Maha demonstrated growing strength in many ways. From an early age she was the sole caretaker of her father’s farm. She would sew and cook and tend the garden and do all of the chores that were meant to be done by her brother, Daffash. Her tenacious resolve to make her father happy and to let him live a pleasant life was frequently thwarted by Daffash’s wayward excursions into the city.

Family structure in the United States Essay

During WII nuclear families were the most common family type. Men were the main breadwinners and the women stayed at home, taking care of the children. This has now shifted to shared and even reversed roles, as dual-earner families are also on the rise. Since WWII, there has been a rise in types of families such as extended, single parent and step. â€Å"Of all the households in 2005, 57% were couple families compared with 70% in 1971. The biggest fall has been in couple families with three or more dependent children† (Fisher Et Al 2012) There are many reasons why family structures have changed since WWll. The biggest factor has been divorced, with a dramatic increase from only 339 divorces in 1971 to 2,360 in 2015 (nisra.gov.uk 14/09/17). There are now approximately 1.7 million lone-parent families in Britain making up about 25% of families. This was due to the Divorce Reform Act of 1969 taking force in 1971. The social stigma of divorce was no longer as big an issue and financial independence is now increasing for women, making it easier on women to leave their husbands (www.theguardian.com). This devalued marriage, with many choosing not to legally marry. 36% of adults in Northern Ireland remain single (NI Census, 2011). Cohabitation is on the increase, with almost 6 in 10 babies being born to either unmarried parents or a single mother. The numbers are greatest in Belfast and Derry (The Belfast Telegraph, 23/9/15). Cohabitation during and after WW2 would have been seen as unforgivable with hardly any couple doing so. Lots of factors have changed to make couples living together out of wedlock more relaxed. There has been a decrease in social stigma and a decreasing church influence, with only 1 in 10 people now regularly attending church (www.bbcnews.co.uk). However, Northern Ireland has the highest level of churchgoers in the UKwww.faithsurvey.co.uk. Only 36% of marriages take place in church comparing to 1960 when all marriages took place in a church (www.stp.pembrokeshire.sch.uk). The introduction and accessibility of contraception have had an influence on family structures. This has had a major effect on couples starting their families, especially if they are concentrating on building their career. According to BBC News (4/12/11) in Britain in the 1960’s, the pill was available only to married women who felt their families were complete. By 1974 all women, including those who were single could have the pill prescribed. When contraception was more widely used it affected the UK by couples having smaller families. They were able to plan if and when to start and family and how many children to have. The NI Census shows a reduction in the average household size from 2.65 in 2001 to 2.54 in 2011. Many couples are now childless. The Sunday Times magazine (Christina Patterson, 20/10/13) backs up this information stating that â€Å"It is estimated that, by 2018, 25% of British women of childbearing age will never have a baby†, and this increases to a th ird of women with degrees. The dependence of women working in WW2 and the suffragette movement meant that the roles of women changed significantly and by the 1960’s, 38% of women were employed (www.bbc.co.uk). The equal pay act was passed in 1970 giving women their rights, however, according to ONS statistics on average, women are paid over 19% less than men. Followed by the Sex Discrimination Act, then shortly after women finally won the right to 14 weeks’ maternity leave in 1993 and more in recent years. These acts allow women to work in within a working environment fairly and being paid the same as men which means that single parents have a better opportunity of coping on their own rather than being having the stress of finding a partner (www.bbc.co.uk). Statistics back this up by stating that there are now approximately 1.7million lone parent families in Britain – this makes up about 25% of all families (Fisher et al 2012) There has also been an increase in families based on same-sex civil partners as a result of legislation in 2004. The first same-sex civil partnership took place in Belfast in December 2005. The number of same-sex marriages in Northern Ireland from 2005 to 2015 have gone up and down throughout the years due to media portrayals. In 2005 there were 12 same-sex marriages increasing to the highest number is ever been in 2010 at 116. The numbers have decreased since then to 89 in 2015.

Book Summary “The Goal” Processes and Operations

Book Summary â€Å"The Goal† Processes and Operations Key Idea The main message of the book is that the proper way to manage any operation, whether it’s a manufacturing plant or a web design shop or a clothing store, is to: 1) Identify what needs to be changed. 2) Identify what it should be changed to. 3) Identify how to execute the change. Summary This story is based around the life of Alex Rogo, Plant Manager for Uniware, which is a division of Unico. After some very upsetting customer approaches Alex’s boss, Bill Peach, is given a challenge to turn the plant around in three months. More Summary of Devil at My HeelsDue to the limited amount of time available, there are not many outside tools available such as consultants, surveys, and so on. With very few hopes, Alex foresees the inevitable until he remembers his conversation with Jonah, a physicist who Alex knew from a previous job. It is not until Alex’s job is in at risk that he decides to devour into his conversation with Jonah. During the conversation, Jonah asks him several questions to analyze his company’s situation. The conversation leads ultimately to the question, â€Å"What is the goal of any business? After rethinking his conversation, Alex realizes that the goal of any business is to make money. Furthermore, if the goal is to make money any action toward this goal is considered productive and any action not moving towards the goal is nonproductive. Alex was unsure of such a simple answer and decided to contact Jonah to continue the search for more answers. Once Alex contacts Jonah th ey define the following measurements to define the success of any plant’s production: 1) Throughout = rate that the system is used to generate money through sales.This measurement would consist of what a product would be worth when sold at market value after deducting operational expense and inventory. 2) Inventory = all the money invested in purchasing items that will be sold. This could include the remains of their machines after being used toward the investment. 3) Operational expense = all the money used to turn inventory into output. This would include such items as depreciation of a machine, lubricating oil, scraps, etc. Jonah explains to Alex that a plant that is continuously productive is considered inefficient.He further explains that continuous production will result in high absenteeism, poor quality and employee turnover. Based on this, he would need to reduce operational expense and inventory to improve throughput to demonstrate a balanced line of production. Jona h leaves him to think about the understanding of two things: what are the dependent events and statistical fluctuations in his plant. During a hiking trip with Alex’s son, he produces a game for a few of the kids to demonstrate an ideal balance line of production.He does this by setting up dependents and uses a die to measure the statistical fluctuations. At the end of the game, he concluded that the bottleneck’s speed of production is what determines the speed of the other dependents. Therefore, inventory moves very slowly because of statistical fluctuations. In the end, this is where Alex began his search inside the plant. After arriving back at work, he and the crew began their search for the bottlenecks. They identify one of the robots, NCX-10, and the heat treatment area as the source of the bottlenecks.Once identified, they began their search for solving them. After following some simple steps they significantly increased production by 12% during the first two mo nths and 20% in the third month. Based on these increases, Alex saves the plant and his got promoted to Bill Peach’s position. Besides the ongoing theme of saving the plant, there is an underlying story about Alex’s personal life. In the beginning Alex’s wife, Julie, and him are constantly arguing about Alex working late in attempts of saving the plant which flows over into not spending any time with his family.Within the first 100 pages of the book, his wife leaves him, after being exhausted of all attempts to save their marriage. However, during his search for reclaiming the plant he does the same with his marriage. I think that the author is telling the audience that there must be a balance between these two lives. It is important for both to be in harmony because eventually they will flow in and out of each environment. Lessons Learned What I enjoyed the most about this book was the layout. It consisted of telling a story about Alex in a novel form, which in cluded dialog, plot, etc.By making the book in this way it broke the specifics down for a layperson, Alex. After all, Alex represents the average person – job going down the tube and marriage shortly following it. The source of the problem the whole time was following the rules that were and are continuously engraved into us each day. What I learned about this book is that you should not let your business and processes control you and lead you. Instead, you should be constantly criticizing and reviewing your processes and not settling for any bottlenecks or sticking points.Another major theme in the novel is that the point of a business is to make money, and more specifically, to make a profit. The way to do this is not to create as much as possible, but instead to run as efficiently as possible. That might require making drastic changes to common practices, things that on paper seem like they will hurt the bottom line. For example, in the book, they discover they’re r unning their manufacturing plant at 80% capacity. That means 20% of the time, they have machines and people just sitting there doing nothing. So they tell their sales manager to get them 20% more work.He says that they can only get it from a client who wants it at below cost, so they would lose money. But Alex convinces him that they only have materials as costs, as they have people doing nothing currently who are getting paid, so their time is not an additional expense. I thought this was very interesting. Application This book would be ideal for anyone interested in simplifying ways to improving any process – whether it is manufacturing or service oriented. These back to basics principles, help break down what has become â€Å"common practice†.

The Consolation of Philosophy

The Consolation of Philosophy Introduction It is possible to watch how a man’s self-concept has been changing variously throughout centuries. Of course, it is hard to have the cognitions and attitudes changing towards many aspects of life. It is even more problematic to speak on the opinions about law, God, and circumstances that have developed until nowadays since the variety of ideals for modern people is enormous.Advertising We will write a custom essay sample on The Consolation of Philosophy specifically for you for only $16.05 $11/page Learn More So, it would be appropriate to suggest the overview of changing virtues and people’s views within the well-known cognitive books: The Divine Comedy by Dante Alighieri, The Consolation of Philosophy by Ancius Boethius, and the Holy Bible. The research will show how the matters of religious beliefs, approach to the law, and to the fate itself have been changing their perspectives as it is shown in the books under consideration. The Divine Comedy: Inferno by Dante Alighieri The first volume The Divine Comedy represents the views of people on the Western civilization. It provides the narration about main sins existing in our corrupt society and the circles represents person’s journey to God. Here the self-concept is revealed through recognition of the deadly sins. Therefore, we can explicitly see that the comedy undertakes drawing the classical and medieval history of theology: â€Å"†¦I entered there I cannot truly say, I had become so sleepy at the moment when I first strayed, leaving the path of truth†¦Ã¢â‚¬  (Aligieri 67, line 10). Namely, it shows the perspectives of views of the medieval contemporaries – the God’s almightiness, his power within the universe: â€Å"Throughout the circles of this dark inferno/ I saw no shade so haughty toward his God, not even he who from Thebes’ high walls† (Alighieri 205, line 15). Besides, humans’ right of choice a nd God’s help to those who trust in him are discussed in the book. These were the basic beliefs that emerged in Dante Alighieri comedy and reflected the attitude towards theological issues back in the centuries. Moreover, people of those days thought upon the problems of afterlife. This is where a problem of justice emerges. Dante depicts how differently sins are being punished and the overall description brings one to the point where it is determined that following the laws of Bible will save you from being ‘charged’ too much in purgatory. The Holy Bible Within the Holy Bible the notion of fate is depicted in the following way – it is a constant overcoming of the life’s circumstances and tortures which are being completely inevitable and impossible to avoid. This is the primary meaning of the person’s destiny according the Bible, though still the power of God is the foremost and the most dominating one: â€Å" And God said ‘Let there be light’; and there was light† (Holy Bible 1, line 3).Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More Unlike Dante’s comedy, the Bible presents the beautiful life after death if only one obeys the laws of God. Both the Old Testament and the New Testament have the leitmotif of obedience to the Ten Commandments running through the entire content. So, the changes in relations with God that took place are slightly seen, though very easily determined, which outlines the omnipotence of God and His decisive role in human’s life: â€Å"†¦by Go of your farther who will help you by God almighty who will bless you with blessing of heaven above†¦Ã¢â‚¬  (Holy Bible 48, line 25). The comedy suggests adopting God’s methods as a motive to back oneself up with proper life for better outcome and staying in purgatory whereas Bible is a book that gives an opport unity to hear God, obey His admonition and get prepared for a better and happier life after death. The Consolation of Philosophy by Ancius Boethius The book The Consolation of Philosophy touches upon the issues of controversies between the good men and the evil men, their natures and the rights to exist. According to Boethius, God punishes the evil men even greater by simply allowing them to exist and experience all the advantages of earth sinful life. In particular, the poet writes, â€Å"†¦No Power is free to disarray/ The Order God has shown†¦The Lord would not allow success in mutiny to grace† (Boethius and Watts 19). The philosopher is troubled by the impossibility of God to prevent suffering of good people and, therefore, he idealistically claims that it is impossible for the good to always dominate over the evil. In addition, the philosopher realizes that happy life can only be achieved through good deeds: â€Å"†¦If first you rid yourself of hope and f ear/ You have disarmed the tyrant’s wrath†¦Ã¢â‚¬  (Boethius and Watt 9). Alighieri, Dante. Musa, Mark. The Divine Comedy: Volume 1: Inferno. NY, New York: Penguin Classics, 1984. Print Boethius, Ancius., Watts, Victor. The Consolation of Philosophy: Revised Edition. NY, New York: Penguin Classics, 1999. Print.Advertising We will write a custom essay sample on The Consolation of Philosophy specifically for you for only $16.05 $11/page Learn More Holy Bible, Revised Standard Version. NY, New York: Plume, 1974. Print.

Brand Identity and Content Quality

Brand Identity and Content Quality Brand Identity and Content Quality Brand Identity and Content Quality By Mark Nichol Every company is in the business of communication, and now that our society is well into the digital age, and businesses deliver their messages across multiple forms of media, it behooves them to do so with high professional standards. Two significant factors are brand identity and content quality, which are discussed in this post. The importance of brand identity is nothing new. Companies that market products have long been aware that having a consistent presentation strengthens consumer association with those products. Just as a companys line of tangible products, whether automobile or cleaning products, is consistent in terms of specifications such as appearance and labeling, so, too, should the presentation of various forms of media from a business be. Websites, YouTube channels, online and real-world slide shows, and all other forms of familiarizing current and prospective customers and clients with products and services, should present a consistent look in terms of logos, typefaces, color schemes, and so on. Many businesses, especially large, complex corporations, employ a style guide as a resource that enables employees to produce marketing materials and other information that supports brand identity. This guide is similar to (and generally incorporates) the traditional editorial style guide, which will be described below, but it includes more than that. An effective style guide includes a brand-identity section. Here, employees (and contractors who provide support services such as graphic design and copywriting) will find practical and technical information about logos and trademarks, fonts and other design specifications, and brand and product names. This resource includes everything from the appropriate size for logos (whether in English or metric units or in pixels) to the exact wording of names of products and services. This information detail specifications about various types of content: the company website, internal and external blogs, videos and slide shows, commercials (television, radio, and online), print advertising (not just in publications, but also on billboards and at mass-transit facilities and stops and on mass-transit vehicles), and so on. Also included should be specifications about conference and convention materials, including the look and feel of booths and their components (banners, panels, tabletop or countertop marketing collateral, and so on), and any other forms of presentation The level of detail should extend to how one invites recipients of an email message to reply. Sample guide text might read, â€Å"Always include the following text in an email message: ‘For more information, contact John Smith at john.smith@worldwidewickets.com, or call him at 123.456.7890.’ Always include one’s name as well as one’s email address in the sentence, write the email address in all lowercase letters, and set the parts of the phone number off with periods, not parentheses and hyphens.† The style guide will also include a discussion of voice and tone. Here, the company dictates how employees should express themselves- what degree of formality or informality is appropriate when communicating in any media. Does the company wish to convey a traditional gravitas, or a hip, conversational sensibility? Should written (or spoken) advertising content be straightforward, or is a lighter approach, perhaps one that allows for sarcasm or self-deprecation, appropriate? The style guide should make it clear how employees should communicate to customers or clients. Terminology is also an important part of the company’s style guide. Besides trademarks, brand names, and taglines, what is the vocabulary of the business? What is the jargon? Words and phrases (and acronyms and initialisms) likely to be employed in marketing efforts should be listed and defined. Those in the company who offer or exchange information, whether on the phone or in email messages, or whether in print advertising or on the home page of the company’s website, should know how they are expected to do so to most effectively reach their audience. Finally, the section should contain an editorial style guide that provides guidance on grammar, usage, and style. The branding and terminology sections will inform employees and contractors about capitalization of branding terms and industry-specific vocabulary, but the style guide will serve to remind people about whether text should include serial commas, inform them of the few exceptions when prefixes are hyphenated, admonish them to avoid scare quotes and clichà ©s, and so on. In addition, the style guide should emphasize the importance of meticulous attention to quality of content. In my experience, websites and other media produced by large corporations often are often superior in this respect to books and journalistic content in general, which is as it should be: In commerce, as in publishing, high content standards are integral in maintaining an authoritative reputation. You don’t have to be a corporate marketing director or communications manager to appreciate the importance of compiling and employing a style guide that details brand identity and champions content quality. People who operate a home business, and even bloggers and vloggers (video bloggers) can at a scaled-down level benefit from having such a resource at hand to encourage them to maintain consistency in the presentation of materials they offer to consumers and followers. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:How to Format a US Business LetterDeck the Halls20 Criminal Terms You Should Know

The Bruce Tuckman Model Coursework Example | Topics and Well Written Essays - 500 words

The Bruce Tuckman Model - Coursework Example She does not appear to have any interest in the workplace and she finds her work boring and therefore, she may come late to the office. Nevertheless, upon finding her work interesting, she takes to the next level of performance as noted in the case description. Still, the management has to give her more responsibility so that she can consider herself a valued member of the crew. For starters, the organization needs to make her a team-leader and ask her to be on time because now she will have a set of subordinates whom would look up to her for deriving inspiration (Salas, Rosen, & King, 2007). The female is a competent worker and one she will have a lot of responsibility under her belt then her behavior will get matured over time. Workers whom are trying to get away with laziness are of the view that they are equally important for the organization as her but they are apparently not so the management has to clarify by taking stiff action that not everyone is going to be tolerated with unacceptable work behaviors. Additionally, the champ has to be disciplined if her behavior does not improve in parallel to the increase in terms of her authority in the organization and then she will have to be put into progressive disciplinary action. On the other hand, my personal feelings are irrelevant regarding achieving an effective resolve of the situation. I personally feel that blessing her with adequate level of power in the company will have the ability to strait her abilities in a better way. The model of Tuckman is no doubt an important tool used for team building but the current problem is attached with trouble in normalizing the performance (Tuckman & Jensen, 1977). However, in order to correct the flaw, management has to step back and conduct a storming session in the headship of a troubled employee so that she can significantly contribute towards assigning roles and responsibilities to those who intend to serve under her. Conclusively, the proposed

Global Supply Chain Analysis of a Global Coffee Company Essay

Global Supply Chain Analysis of a Global Coffee Company - Essay Example The essay "Global Supply Chain Analysis of a Global Coffee Company" talks about the analysis of an entrance to a new market by Starbucks Corporation in Lithuania through theories. There are different strategy models which can be applied to Starbucks in order to analyze their current situation and steps to be taken for future internationalization. There are four strategies based on local responsiveness pressure and cost reduction pressure. They are global standardization strategy, transnational strategy, international strategy and localization strategy. In the case of Starbucks, the best strategy which can be incorporated is Global Standardization Strategy. This would enable the firm to expand over the larger geographical area and acquire high-profit margins. Global standardization strategy mainly states that the company follows the same strategy across the globe. This form of standardized strategy is reflected in its branding, products or services, customer support, etc. International strategy is all about implementing the best possible strategy to establish a strong market position. The four possible international strategies for Starbucks are joint ventures, franchising, exporting and acquisitions. Starbucks encompasses complex tasks from product manufacturing to delivery at retail stores. The company is inclined towards global resource span where it acquires cocoa beans from one country and milk from another distant location. This supply chain strategy enables the firm to spread its operations across many locations.

Going Green in the Hospitality Industry Essay Example | Topics and Well Written Essays - 1000 words

Going Green in the Hospitality Industry - Essay Example As such, the environment and its conservation have become a selling point for even airlines, where green airlines are even getting the bulk of passengers in air travel as can be seen in Continental airlines that has gone a step further to use biofuels. Consequently, hotels and other allied industries have taken competition a notch higher in order to make a kill in terms of revenue as has been seen with the Orchid Mumbai that is eco-certified making it highly competitive as compared to other five star hotels like itself (Ernst and Young 6). This is also because clients and other allied parties demand green programs, as well as their sense of corporate responsibility, where the industry, especially hotels do not intend to harm the environment with waste products. Hotels, as part of the hospitality industry could apply a number of measures that see to it that environmental conservation is enhanced and maintained. With this in mind, attempts at energy conservation are seen as the most si gnificant means through which the industry can go green, which serves both institutions and the environment, from which angle it can be viewed as humans being part of the environment. Hotels have gone green with genius ways of saving on energy both financially and best of all consumption, where their lighting systems consume just a fraction of conventional systems found at home and at non-green hotels. Energy conservations involves energy saving bulbs and other lighting systems consuming minimum energy for best results coupled with other solutions. The other solutions entail bright coloring that allows for large amounts of reflection, which requires lesser lighting than rooms with dark colors. From this perspective, some hotels are using LED (light emitting diodes) lighting, which consumes low power, as can be seen in the case of Econo Lodge hotels in the US ("LED Lighting Helps..."). Going green has also been achieved through tier systems that work as a bundle such as infrared sens ors that monitor brightness and switching lights on and off. The concept saves the industry more than 12 kilowatts of electricity produced and wasted by production and consumption. Other green initiatives in hospitality can be seen in air conditioning as seen in Japanese institutions, where there is a unique system of harvesting snow during winter and storing it up for use during summer, when it is hot. This works by cooling hotels and apartments using Japanese All-Air-Systems (Skogsberg 7). In waste management, the industry has the potential to improve its green imitative due certain aspects that involve recycling, reusing and reducing production of waste. On the production of waste, manufacturers of packaging items and materials are aware that what they produce ends up as waste. As a result, it the responsibility of hotels, travel agencies and other institutions in the hospitality industry to save the environment by choosing wisely and keeping of too much wrap on items. With this in mind, certain institutions have managed to do this by coming up with genius policies such as introduction of the hospitality and food service agreement that serves to ensure that there is not much waste in packaging by reducing, reusing and recycling ("Small Hotel makes..." 2). A

Conner Lab Company Analysis

Conner Lab Company Analysis Conner labs are company that deals with manufacture and supply of surgical units, disposable instrument and diagnostic units. In 1990, it introduced the first diagnostic unit with the highest price. This was very successful, as the unit never required the dilation. They also had a market that believes in them as they had set a good reputation. The diagnostic unit was emphasized to last for life and they were confident giving lifetime warranty on the unit. The sales were boosted initially by the notion that the surgeon had in the quality of the materials they required as thy thought that the high the price the more quality the materials were. Thus the Conner lab had advantage as they sell quality products and at high price. However, after sometime the surgeon noted that there was no great difference in the quality for surgical equipment from either if the manufacturers. Therefore, they opted to be buying the equipments with low price(Douglas, 2010). Conner stone had initially advantages, as they were the pioneer developer of digital / laser technology in the medical field. This made even more organization to prefer the Conner lab for they offered quality services. They also had modified their line of surgical units and most of the seller used the extension in their selling strategy promoting their sales. They also made sure that they intensified their promotion of high quality products. This was to promote their reputation and increasing their high margins. They attract very skilled and established sales representative and qualified sales managers to enhance their sales. This saw their gross margin grow steadily from 2001 to 2003. Nevertheless, of recent soon the company has experienced a very great decline in the gross margin their market share has also dropped from 70% to 22%. This drop is notable and it makes the management to inquisitive, as there must be a problem somewhere(Douglas, 2010). Various problem I their marketing has been noted. The company produces very expensive equipment that very few can afford. Thus, most of their buyers have shifted to the cheaper materials that have the same factions as theirs. This makes their sales turnover top decrease and their market share decline in daily basis. Most of the equipments they produce are patent by other people making their competitor to imitate their product producing them at a low cost. So, most of the buyers opt to buy the cheap products that are from other company which have similar function. This makes their sales to decline as the products that have been imitated are so many in the market and gotten at low price. The company also believed in working on their reputation only, they have won the competition. Therefore, they never worked in their market research at the best time to get the real picture in the ground. They dealt mostly in producing quality product by increasing their technology. Their competitors majored in this and manufactured equipments that bore the same function and offered them at low price. The Conner lab had very complicated sales strategy. The sales personnel were meeting some individuals showing them how quality their products were. The process became so confusing to the buyers. They never understood if they were being compelled to buy the products or it was a mere advertisement to help them choose whether to buy their product or not. According to the buyers, they would have opted to buy the products at their own will but not being compelled. Product maturity was another issue that made the Conner lab to have a downfall. The customers complained of their product taking very long to mature. The lead-time between the placing of an order and the day the equipment was taking long to a verge of buyers getting them elsewhere. This made most of the customer to quit the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s service and source it somewhere else. The competitors were delivers product faster as their maturity time is short. The company also never established the right people in their sales strategy. For example, in a hospital the management may allocate a given amount of money to buy the equipments. However, the surgeons have a great impact on the type of the equipments that are to be bought. Therefore, for the Conner lab to thrive in the market, they have to get the champions in a certain market. This would help them identify the main obstacles in their sales failure. Recommended solutions Conner lab need to do an intensive research to establish the core cause of their downfall and come up with their market strategy. The following marketing strategy is recommended for them to assist in reviving their business. Market dominance The company should establish their position on the market in relation to how they have dominated it. They should know their current market share and the projected market share in the future. According to market dominance strategy, there are four categories in which the company should be able to establish themselves with to ensure that they make good future plan. The first one is the leader. They should make sure that they know the company that leads in the market share to help them establish what they are doing. According to Douglas 2010, having dropped from 70% to 22% in the market share, there must be something wrong. They should also establish their follower in the market share. This will help them to be careful not to lose more of their share. The last one is that it is also very important to establish their niche to know where they have the highest market share meaning that there products in that place are readily accepted. In doing this, they will be in a good position to get t o a place where they were initially. Porter generic strategy They should ensure that they understand their market penetration method as they now have a good reputation and produce quality goods as their strategic strength giving the a competitive and sustainable advantage. They should deal with their product differentiation and low cost leadership with the aim of focusing in a broader market share. They should first segment their market into smaller segments to help them understand them better to ensure that they earn back their customers confidence. The company has an advantage of having qualified sales personnel that can help it come up very fast(Douglas, 2010). Innovation strategy Conner Lab Company has done well in response to the technological change. This has made it possible to bring in diagnostic unit as the first company. For that reason, they never considered the aspect of time at their product matured. They mostly concentrated on quality forgetting that they need to integrate the aspect of time also in their service delivery. This means that more innovation was required to hasten their product maturity. This means that they required people to be pioneers of the technological change, others to be close followers of the outcome of the technology employed while others to be late followers to get the impact brought in the market. With the three teams, they will be able to integrate more technology in their business increasing service delivery. Growth strategy They should finally intensify their growth strategy by vertical and horizontal integration. As stated by Douglas 2010, the vertical growth by recruiting competent personnel, the Conner Lab has tried. Still they should ensure that the recruited personnel are highly compatible to change and can come above any challenge that may arise in the company. They should also diversify their marketing strategy by using a simple method of advertising their product and not trying to compel the customers to buy their products. They should ensure that they intensify their marketing using the pivotal people who affect the acquisition of the products in the company. For them to compete well as they grow horizontally, they should devise means of production that do not comprise their product quality but lead the product to be cheaper. This will enhance their growth in the competitive market. Management and organizational plan The Conner Lab must be having a problem with its management and organization structure thus unable to deal with its inventory and supply chain. This organization need to be restructured to ensure that the information has no hindrances. This is seen by the way the gross margin declined in the between 2003 and 2004 (Douglas, 2010). They should adopt an organization plan that has low bureaucratic process to enhance faster flow of information. They should adopt an organization plan that enables people in lower management level to communicate directly to the people in the top management level. With this, problems in the grass roots will get to be known and tackled in the appropriate time before they go too far. Conclusion The Conner Lab Company has all the required potential to revert their situation to their renowned situation. This requires putting the recommended ideas into practice and going a mile away in their process of regaining their lost market share. They have all the material if the management want to they are able to make it.

Why the Makah Indians Hunt Whales Essay -- essays research papers fc

Why the Makah Indians hunt whales: â€Å"Whales provide us with the food for our bodies, bones for our tools and implements and spirits for our souls.† â€Å"We haven’t hunted the whale for 70 years but have hunted them in our hearts and in our minds.† â€Å"Whales are a central focus of our culture today as they have been from the beginning of time.† This has been a tradition of the Makah Indians for more than 2000 years. They had to stop in 1926 due to the scarcity of gray whales. But their abundance now makes it possible to resume their ancient practice of the hunt. They have had an intensification of interest in there own history and culture since the archeological dig at their village of Ozette in 1970, which uncovered thousands of artifacts bearing witness to their whaling tradition. Whaling and whales have remained central to Makah culture. They are in their songs, dances, designs, and basketry. Their social structure is based on traditional whaling families. The conduct of a whale hunt requires rituals and ceremonies, which are deeply spiritual. And they believe hunting imposes a purpose and a discipline, which they believe, will benefit their entire community, especially the young, whom the Makahs believe to be suffering from lack of self-discipline and pride. Why the Makahs have they right to hunt gray whales: Before entering into negotiations with the Makah for cessions of their extensive lands on the Olympic peninsula in 1855, the United States government was fully aware that the Makahs lived primarily on whale, seal and fish. When the United States Territorial Governor, Isaac Stevens, arrived at Neah bay in December of 1855 to enter into negotiations with the Makah leaders, he was met with strong declarations from them that in exchange for ceding Makah lands to the United States they would be allowed to hunt whale. They demanded guarantees of their rights on the ocean and specifically, of the right to take whale. The treaty minutes show Governor Stevens saying to the Makahs: â€Å"The Great Father knows what whalers you are--- how you go far to sea to take whale. Far from wanting to stop you, he will help you – sending implements and barrels to try the oil.† He went on to promise U.S. assistance in promoting Makah whaling commerce. He then presented a treaty containing the specific guarantee of the United States securing the right of the Makahs to contin... ...hey should rise to a â€Å"higher† level of culture by not whaling. Whether or not you like what they are doing or not you should respect their culture and their traditions. The Makahs are just trying to keep their culture alive. Bibliography: â€Å"Makah Indians may become pirate whaling nation.† www.eye.net/news/enviro/1995/env0803.htm â€Å"Whales die, a culture lives.† www.seattle-times.com/extra/browse/html/altwhal_101396.html â€Å"An open letter to the public from the President of the Makah Whaling Commission.† www.Conbio.rice.edu/nae/docs/makaheditorial.html â€Å"Makah whaling: questions and answers.† www.makah.com/whales.htm â€Å"Edsanders.com – Politics – The new bigots.† www.edwanders.com/pol.bigots.htm â€Å"Treaty of Neah Bay, 1855.† www.nwifc.wa.gov/tribes/treaties/neahbay.htm â€Å"U.S. Indians plea to kill whale.† www.whale.wheelock.edu/archives/whalenet96/0247.html â€Å"Makah management plan for the Makah treaty Gray whale hunting for the years 1998 - 2002.† www.nwifc.wa.gov/whaling/whaleplan.html â€Å"How this happened – the Treaty.† www.seashepherd.org/wh/us/mktreaty.html â€Å"Indian tribe gets OK to resume whaling.† www.japan.cnn.com/earth/9710/23/whales.indian.tribe/index.html

Childhood Development and Sexual Behavior

Childhood Development and Sexual Behavior Frank Sehi PSY/265 January 24th, 2013 Nicole Pansey Childhood Development and Sexual Behavior Sexual behavior begins to develop as early as the â€Å"Infancy (0 to 2 Years) stage† (Rathus, Nevid, & Fichner-Rathus, â€Å"CHAPTER 13 ? Sexuality in Childhood and Adolescence,† 2011). Male fetuses have erections while in the mother’s womb, and both male and female fetus suck on their fingers, which gives pleasure in the mouth (Rathus, Nevid, & Fichner-Rathus, â€Å"CHAPTER 13 ? Sexuality in Childhood and Adolescence,† 2011).Between 6 months to 12 months a child may begin to masturbate, such as male boys may run up against something or play with their gentiles (Rathus, Nevid, & Fichner-Rathus, â€Å"CHAPTER 13 ? Sexuality in Childhood and Adolescence,† 2011). From 3 to 8 years old children begin to show curiosity some when it comes to sexual development behavior, just because the begin to notice the difference in boy and girl gentiles (Rathus, Nevid, & Fichner-Rathus, â€Å"CHAPTER 13 ? Sexuality in Childhood and Adolescence,† 2011).This stage they may play house, doctor, or even with doll to play out their sexual behavior, and in most cases it is innocent behavior (Rathus, Nevid, & Fichner-Rathus, â€Å"CHAPTER 13 ? Sexuality in Childhood and Adolescence,† 2011). Children may play out same sex sexuality, but has no effect on sexual preference at this age (Rathus, Nevid, & Fichner-Rathus, â€Å"CHAPTER 13 ? Sexuality in Childhood and Adolescence,† 2011). During the Preadolescent stage is when a child really discovers masturbation; they discover how to pleasure themselves and the feel of the sensation.Also at this stage Preadolescents may experience same sex behavior as way of exploring their sexuality, but in most cases a short phases (Rathus, Nevid, & Fichner-Rathus, â€Å"CHAPTER 13 ? Sexuality in Childhood and Adolescence,† 2011). The adolescent stage happens r ight after puberty, this stage is masturbation is the big part sexual pleasure. Adolescents for most part will masturbate, and still can keep their virginity and avoid pregnancy (Rathus, Nevid, & Fichner-Rathus, â€Å"CHAPTER 13 ?Sexuality in Childhood and Adolescence,† 2011). During adolescents a few have experienced same sex sexual experiences among g their peers, and in most cases it’s just during the transition period from adolescent to adult sexual behavior (Rathus, Nevid, & Fichner-Rathus, â€Å"CHAPTER 13 ? Sexuality in Childhood and Adolescence,† 2011). Adolescences who are gay or lesbian tend to struggle more during this stage, than those who are heterosexual, because of judgment of peers (Rathus, Nevid, & Fichner-Rathus, â€Å"CHAPTER 13 ?Sexuality in Childhood and Adolescence,† 2011) In conclusion Sexual development begins from the fetus to adolescent stage, and most of the child’s sexual behavior is more of discovering one’s self . The adolescent stage is where one discovers more on what they like sexual wise, and usually orientation as well. References: Rathus, S. A. , Nevid, J. S. , & Fichner-Rathus, l. (2011). Human Sexuality in a World of Diversity (8th ed. ). Retrieved from The University of Phoenix.

Culture Within Organizations: Southwest Airlines

A culture is a set of values that are adopted by people who co-habit any place. It consists of shared traits and lifestyles. Within an organization, culture refers to values and norms that are prevalent throughout the workplace and amongst the employees. This includes their mannerisms, attitudes, and work ethic. Culture within an organization exerts control over the behavior of people. Growth and success of a company depends largely on the type of culture which is prevalent within an organization. Many different types of culture exist in businesses today.Certain cultures encourage employees to work and grow together as a family—thereby creating unity. Others may place emphasis on higher ranking employees, which leaves those at the bottom of the hierarchy bitter or resentful, creating a workplace which may not be friendly or comfortable. Some companies may opt to stick to what they know, thereby stifling creativity and growth by eliminating experimentation. On the other hand, a company may be overly innovative and always looking for new ideas and taking new risks.Although this sounds good in theory, it may lead to an unstable work environment. Culture can either make or break an organization. Culture is not a tangible object. It is the result of management’s beliefs and values and employees’ implementation of those beliefs and values. It exists within all organizations and can be determined, for example, by looking at the dress code within the workplace. It can also be seen by observing employee interaction and behavior. One can also get an idea of an organization’s culture by taking note of its dealings with those outside of the company (i. . customer service). Culture makes up the personality of an organization. It is crucial that a positive organizational culture is created, taught and adhered to. It can be used to improve the efficiency and work ethic of employees in an organization. It also has a powerful influence over the behav ior of individuals and drives performance of the workforce. A strong personality adds character to an individual. Likewise, organizational culture gives a business its own special identity. It creates unity among employees and embeds in them the spirit of teamwork.An example of an organization which has a strong culture that has helped it thrive in the aviation industry is Southwest Airlines. Southwest Airlines (SWA) was founded by Rollin King, M. Lamar Muse and Herb Kelleher in 1966. They began servicing Dallas, Houston and San Antonio in 1971, after winning a legal battle fought in the U. S. Supreme Court. The airline started off by offering six daily roundtrip flights between Dallas and San Antonio, and 12 daily roundtrip flights between Dallas and Houston.They began with one simple notion: â€Å"If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly y our airline† (www. southwest. com). This notion has led to a very unique culture at SWA—one that puts customer service at its center. This can be seen through their mission statement, as per their website: â€Å"dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit†.Their exemplary form of customer service comes as a direct result of how employees at SWA are treated. â€Å"We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer† (Freiberg and Freiberg).SWA management has created a culture where employees are treated as the companyâ €™s number one asset. There is limited emphasis on formal organizational structure and the work environment combines humor with responsibility. Their happy workforce creates maximum productivity—willingly. Trust and respect between the workers and management is an integral part of the company’s success. SWA has exemplified that culture starts from within. Passion shown on the inside will reflect outwards and customers will see it. SWA has been able to do this consistently.Customers see the passion exerted by SWA employees and it makes them want to travel with them. The uplifting, spirited personalities of employees keep customers coming back for more. This can be seen in the fact that SWA has consecutively recorded profits for the last 40 years (www. southwest. com). The positive attitudes exerted by SWA employees are contagious and trickle down to its customers. As reported on the company website, â€Å"Southwest Airlines has consistently received the lowest rati o of complaints per passengers boarded of all Major U. S. arriers that have been reporting statistics to the Department of Transportation since September 1987. † The spirit that exists throughout SWA empowers its employees to believe in themselves, the service they are providing, the business as a whole, and the customers that they serve. The unique culture keeps employee morale high. All employees, including flight attendants, customer service reps, and baggage handlers, are encouraged to take whatever action they deem necessary to meet customer needs or help fellow workers (Milliman). This has led to both employee and customer loyalty.Employees feel needed which results in a devotion to the company. In turn, customers experience exceptional service where they truly are put first, creating a sense of belonging. Much of SWA’s success is due to the willingness of its leadership to be innovative. Founder Herb Kelleher studied California-based Pacific Southwest Airlines ex tensively and used many of the airline’s ideas to form the corporate culture at Southwest. Early on, they adopted the â€Å"Long Legs and Short Nights† theme for stewardesses on board typical Southwest Airlines flights.They selected beautiful flight attendants with unique personalities and dressed them in hot pants and go-go boots to ensure a fun and one-of-a-kind traveler’s experience (http://avstop. com). Operating out of Love Field, â€Å"love† became their promotional theme. Flight attendants would serve â€Å"love potions† and â€Å"love bites† (otherwise known as drinks and peanuts) to the company's clientele of mostly male business fliers (Pederson). Many decisions made by Kelleher have produced positive outcomes for SWA. For example, since its inception, SWA chose to buy its commercial airplanes from one manufacturer.This decision has allowed them to decrease operational expenses, as well as reduce maintenance and repair costs for th eir large fleet. By choosing a single supplier, the need for customer support, maintenance, monitoring, training, etc. has been reduced, thereby reducing costs for the company. They have also trimmed the time it takes to perform ground duties, once their airplanes land. This has led to a quicker turnaround time for the next flight to take off, thereby leading to profits for the company.Another move by SWA which keeps competitors at bay is their reservation system. Reservations are taken only through the internet, thereby reducing costs of using ticket counter employees. This method saves both the customer and the airline time and money. Kelleher’s paradigm for success starts with the core of the company—its employees. Hiring motivated people and allowing them to incorporate their creativity in day-to-day activities is key. By giving employees decision making abilities, they are made to feel important.A sense of pride takes root within each employee, which positively im pacts the customers that they deal with. This is reflected in their work output and creates greater efficiency, which leads to profitability for the company. Additionally, happier employees are able to provide better customer service, in turn making the experience an all around positive one. As Amy Marhoffer, Culture Communications and Planning specialist at SWA puts it, â€Å"Happy Employees=Happy Customers=Increased Business/Profits=Happy Shareholders. Although compensation is often viewed as the number one motivator, Kelleher understands the importance that employee morale plays. A little bit of fun can translate into a lot of productivity. Bailey explains how positive morale can produce more efficiency: â€Å"SWA, after pay cuts at other airlines, has the industry’s highest wages. But because of efficient work habits, measured in how much it spends to fly a passenger a given distance, its costs are the lowest among big airlines† (Bailey).It is important to note th at the success of SWA is due not only to the culture but also its ability to adapt to the industry’s needs. The airline industry in particular, is one that is heavily dependent on customer service; the happier customers are, the more positive their experience will be. Unfortunately, there is plenty of untapped productivity among corporations stuck in the old ways of oppression and tyranny. Kelleher’s approach shows that he understands people; he allows them to be themselves, which creates a positive work environment and a desire to be the best.He has successfully created a culture that has the properties of fun, entertainment and genuine care at its core. When Southwest started in 1971 they were just a small regional carrier flying from Houston to Dallas. Over the course of the last 40+ years, they have successfully expanded into a major airline carrier. SWA is now America's largest low-fare carrier, serving more customers domestically than any other airline. They are comprised of nearly 46,000 employees and serve more than 100 million customers each year.SWA operates more than 3,000 flights a day, with its subsidiary AirTran operating an additional 520 flights a day (www. southwest. com). They would not be where they are today without the innovative thinking of its leaders and the strong culture they created. Although corporate culture is not a tangible object, the results of a successful culture will produce tangible success. SWA has positioned itself for competitive advantage by creating a work environment which permits people to be their best selves and consistently outperform their competitors.It has been able to create and sustain a strong, positive culture which attracts not only the best talent, but a loyal customer base as well. The tremendous growth and profit of SWA brings to light how corporate culture, employee morale and customer service can play an integral part in the overall success of a corporation. These intangible elements are what make SWA an excellent example of a successful corporate culture. Works Cited AvStop Aviation News and Resource Online Magazine. â€Å"History of Southwest Airlines† http://avstop. om/history/historyofairlines/southwest. html) Bailey, Jeff (2008) â€Å"Southwest. Way Southwest† The New York Times Freiberg, K. & Freiberg, J. (1996) Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success. New York: Broadway Marhoffer, Amy. (2011) â€Å"Southwest Airlines â€Å"Gets It† With Our Culture† http://www. blogsouthwest. com/blog/southwest-airlines-â€Å"gets-it†-our-culture Pederson, Jay P. (2005) International Directory of Company Histories, Vol. 71. St. James Press Southwest Airlines Co. (2013) †Southwest Airlines† http://www. southwest. com/